Mortgage Marketing 2024: Ultimate Loan Officer Marketing Plan

Many have radio shows that allow you to call in to and promote your listings for just a few hundred dollars. Radio marketing works especially well for unique listings like waterfront homes, farms, and equestrian properties. Again, don’t forget to share it on your social media channels and website. Offering regular educational programs and classes is a great way to share your knowledge, develop trust, and connect with potential clients. Video content and video marketing is another powerful tool in today’s digital age.

If your website isn’t designed with a mortgage broker marketing mindset, you are losing leads right now that you’re already paying to generate. Open houses have long been a staple in the real estate agent’s listing marketing plan. As long as this tactic aligns with your sellers’ expectations, arrange to include at least one of the following types of open houses. Your listing marketing plan is the most important thing to a seller.

broker marketing plan

We’ve covered pretty much everything you need to know about how to plan, create, and design your digital marketing plan. Your plan should be the basis for all of the marketing initiatives of your marketing department. It should serve as the guideline for creative marketing material, setting up your campaigns, and your plan of action.

broker marketing plan

As a real estate professional, your success hinges on your ability to stand out. With an increasing number of brokers, you need to differentiate yourself. Essentially, that’s how you’ll attract potential clients and agents to work with. To keep you going through the mundane and frustrating days, your end goal should be your ultimate dream life — how you wish to spend your days, the freedom you want, and the work you’d most enjoy. Marketing to find business to make that dream come true can be mundane, and there will be frustrating days.

By narrowing down your target audience, you can focus your marketing efforts on attracting and engaging with the right prospects. Regularly evaluate and refine your brand identity to align with your changing business goals Marketing Strategies For Foreign Exchange Brokers and evolving market trends. By investing in personal branding and establishing a strong brand identity, you can position yourself as a trusted mortgage broker and attract clients who resonate with your unique brand.

Groups are a great source of potential relationships – especially if you get involved with local groups. The main reason is that your business page is not going to get the visibility that a personal page will, it just won’t. You have a network of four/five hundred people who will see your updates if you post them on your personal page.

broker marketing plan

The other thing to keep in mind is that people often go years without needing to get a mortgage loan. They like working with people, so for them, sitting behind a desk and working on their website or just social profiles or trying to connect with realtors on LinkedIn is not high on their priority list. By pressing ‘Get started’, you agree that Zillow Group may contact you via phone/text about your inquiry, which may involve the use of automated means.

Choose two per property—more only if there is a natural fit—and focus your energy on making those promotions really shine. You can include a simple walk-through video like this one in your listing marketing plans too. Just give your iPhone to a friend and walk through the property, pointing out the listing’s features. While this example is luxury, it’s a great one to emulate for any marketing campaign.

  • Google Business Profile is a free tool offered through Google that allows you to create a listing for your business that appears on Google Search and Maps.
  • Consider whether drone videography makes sense for the property as well.
  • And if you have questions about anything mentioned here, such as marketing with Everywhere Small Business, leave a comment or you can email me at
  • To get your website found on Google, your website’s data must be accurate and filled with keywords your prospects use to find business just like yours.

I suggest that you stop thinking about immediate lead generation when it comes to digital marketing and start thinking about business development. A majority of your most important marketing tactics should be built around your website. Your website is the central hub that will serve to inform potential clients about your business and hopefully convince them to buy a policy from you. Based on our projections, Lifetime Security Insurance expects to see a 10% year-over-year growth in business over the next 3 years.

According to the National Newspaper Association, 84% of newspaper readers are homeowners. In addition, readers of your local newspaper are almost guaranteed to be local residents. Aerial photography starts as low as $199 for 10 still images and can go as high as $1,000 for fully customized video footage set to music. The cost of high-resolution cameras and drones has come down a great deal in the last few years. Instead of saying the park is just one block away, show that with a flyover. Or instead of talking about the beautiful golf course, take them on a tour of it with a drone.

broker marketing plan

Spend a few more dollars and get full-color, 100-pound card stock, and book-style folding brochures. Now that you have your listing flyers, door hangers, and just-listed postcards, distribute them in person to the neighbors by going door to door. You’ll demonstrate that you are working hard to sell their neighbor’s home, and give them another reminder to tell their family and friends about your listing for sale. Let the neighbors and nearby contacts in your sphere of influence know about your listing with a postcard mailer.

There are a ton of marketing tools & software that can help you create your actionable marketing plan way faster. I’ll start by saying a good marketing team depends first and foremost on its leader (Yeah, that’s you!). When you choose the right people and know how to manage them right, your success rates are already good.

You can actually use what you do in the digital marketing area as a lead in to work with other people. Of course there are a small group of people who excel at digital marketing, but it’s a very small percentage. Learn how to create a real estate business plan that measures your performance and helps you get where you want to go.

Needless to say, social media marketing is a powerful tool for real estate brokers. Content marketing is all about connecting with your customer base and potential buyers at every level of the funnel. The first step when planning your marketing budget is to understand what are the growth channels that have worked for you so far and are part of your digital marketing strategy for the next year.

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